About MMM Lab
A platform that brings Marketing Mix Modeling to every marketer — making the new standard in ad effectiveness measurement accessible to all.
Our Mission
Marketing Mix Modeling (MMM) is a statistical method that measures how advertising investments contribute to business outcomes. Traditionally, MMM analysis was an enterprise-only service costing ¥10–20 million per year. Our mission is to democratize MMM through educational content and a self-serve SaaS tool, making it affordable for SMBs and individual marketers.
With cookie deprecation and growing privacy regulations, click-based attribution alone can no longer capture the full picture of ad performance. MMM is a privacy-friendly, cross-channel measurement approach built for this new era.
What We Offer
Structured Learning Content
From foundational MMM theory to comparisons of PyMC-Marketing, Robyn, and Meridian — practical articles and video courses tailored for real-world use.
No-Code MMM Analysis
Upload a CSV and run Bayesian MMM analysis automatically. No data scientist required — results delivered in an intuitive dashboard.
Executive-Ready Reports
Automated ROI reports (PDF) and budget optimization simulations help you make data-driven budget allocation decisions.
Privacy-Friendly
Aggregate-data analysis that doesn't rely on personal data. Accurate ad measurement even under cookie restrictions.
Our Team
MMM Lab is built by a team with backgrounds spanning finance and data science. Drawing on hands-on experience in ad measurement, statistical modeling, and marketing analytics, we develop practical content and tools that bridge theory and practice.
Technology Stack
MMM Lab is built on open-source technologies.
MMM Engine
PyMC-Marketing
Statistics
PyMC / Bayesian MCMC
Frontend
Next.js / React
Backend
FastAPI / Python
Database
Supabase (PostgreSQL)
Payments
Stripe