Uncover the True ROI
of Your Ad Spend
Analyze ad effectiveness across TV, digital, and social channels.
Bayesian Marketing Mix Modeling delivers data-driven budget allocation.
Enterprise-grade MMM analysis — from ¥10,000/mo instead of ¥20M+/year.
Struggling with These Challenges?
Marketing Mix Modeling solves all of them
Spending millions on TV but can't measure impact? MMM quantifies offline channel contribution that GA4 simply cannot.
iOS ATT and Chrome cookie phase-out ruined digital attribution. MMM uses aggregate data — unaffected by tracking restrictions.
Stop copy-pasting last year's plan. MMM calculates marginal ROI to scientifically optimize your budget mix.
GA4 is biased toward last-click. MMM evaluates TV, YouTube, search, and social on the same statistical basis.
Traditional MMM from research firms is prohibitively expensive. Our self-serve SaaS starts at ¥10,000/mo.
No Python required. Upload a CSV, and Bayesian MMM runs automatically with PDF report generation.
Built for You
Marketing Directors
Need data-backed evidence for budget proposals to the C-suite
Present channel-level ROI and budget simulations in a PDF report
E-commerce / D2C Brands
Spending ¥1–50M/mo on ads with no proper effectiveness audit
Visualize contribution and saturation per channel to eliminate waste
Agencies & Consultants
Want data-driven proof points for client proposals
Differentiate with MMM-powered budget optimization recommendations
What You Can Do with MMM Lab
Learn, analyze, and optimize — all in one platform
4 Steps to Your First Analysis
No coding required. If you have the data, you can start today.
Step 1
Prepare Data
Gather weekly ad spend by channel and revenue in a CSV. Minimum 52 weeks recommended.
Step 2
Upload
Drag & drop your CSV. A guided wizard helps you map columns to the right fields.
Step 3
Auto Analysis
PyMC-Marketing Bayesian MMM runs in the background. Results ready in minutes.
Step 4
Review & Optimize
Explore channel ROI, saturation curves, and budget simulations on your dashboard. Download PDF reports.
the cost of enterprise MMM
of US firms increasing MMM investment (2025)
weeks of data is all you need
revenue uplift in case studies
Pricing
Learn MMM for free — upgrade to the analysis tool when you're ready
Learn the basics of MMM
- Access to free articles
- Profile creation
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- All articles (including premium)
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Run MMM analysis
- Everything in Basic
- MMM analysis tool
- CSV data upload
- Automated ROI reports (PDF)
- Budget optimization simulation
- Priority support
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